For independent East Midlands estate agents
Measured monthly, in writing.
For independent estate agents across Leicestershire, Nottinghamshire, Derbyshire and Northamptonshire — one accountable person handling the enquiries, follow-up and listing copy, and reporting the numbers every month.
Why this exists
A Rightmove enquiry lands at 7pm. It's answered at 9am. By then they've booked a viewing with the agent who replied at 7:05.
A valuation from eighteen months ago that didn't instruct. No one followed it up. It's now on the market with the agency down the road.
You pay Rightmove and Zoopla every month. Ask which of those enquiries turned into an appraisal, and nobody can tell you.
The monthly report
This lands in your inbox on the first of every month. One page. Numbers first. No dashboard to log into, no jargon. Appraisals booked, enquiries handled, how fast each one was answered — set against the baseline we take in your first week, so you can see what changed and what it's worth.
The figures are an example — I won't put a real client's numbers in front of you that I don't have yet. What's real is the format: one page, on the first, measured against the baseline I take in week one.
Monthly performance report
Pricing
Everything is billed monthly. Foundation and Growth run on 30 days' notice — no twelve-month contract. Setup is a one-off £750 on every tier.
Setup £750 · 30-day rolling
Every portal and website enquiry into one inbox, with an instant auto-response and a 24/48/72-hour follow-up sequence. Monthly cleanup of your CRM. Up to 15 property descriptions a month. The one-page monthly report.
Setup £750 · 30-day rolling
Everything in Foundation, plus: unlimited listing copy; 8 social posts a month; a 12-month email programme that keeps working the past valuations that didn't instruct; a monthly hour with me; and a quarterly mystery-shop of your own enquiry response against three local competitors.
Setup £750 · 3-month commitment
Everything in Growth, plus: vendor outreach to 100–150 contacts a month; Meta and Google campaigns for valuation leads; and a weekly 30-minute check-in. Target of +6 to +10 extra market appraisals a month against your baseline. If it's missed two months running, you get a partial fee credit.
You know what an instruction is worth to you. Set that against £495 a month.
A five-day, 25-point audit of your website, portals, CRM, enquiry response and social, delivered as a recorded walkthrough and a written summary. A straightforward way to see where enquiries leak before you commit to anything monthly.
Founding partners
I'd rather earn my first results with you than borrow someone else's. So the first two agencies I take on pay half the monthly fee for three months, while I prove it works on your own numbers.
In return — once the report shows the difference — I ask for a short written case study and a few honest words I can use. Attributed or anonymous, your call. Same 30-day rolling terms. Leave whenever you like.
The first 14 days
Paperwork signed, setup invoiced, kickoff booked.
We map how enquiries reach you now and record the baseline numbers, so next month's report has something to measure against.
Enquiry routing, follow-up sequences and reporting configured around the CRM you already use.
We test it end to end, train your team, and switch it on.
Works with the CRM you already have — Alto, Reapit, Jupix, Vebra, Street.
No new software to buy. No twelve-month contract.
Who you're dealing with
I'm Joshua Williams. I'm 19, and I'd rather you knew that now than found it out on LinkedIn halfway through our first call. Here's why it needn't put you off. You deal with one person, not an account manager who passes you down the line. There's no twelve-month contract. And you get the numbers in writing every month, so nothing rests on my word — it rests on what the report says.
I'm based in the East Midlands and I work with agencies within about an hour of Loughborough. I meet clients in person — in Leicester, Nottingham, Derby, Northampton and the towns between. Instructed Limited is registered in England and Wales, and I'm the only person you'll deal with.
Instructed is new. It was registered in July 2026, and I'd rather show you the report I'll send than borrow a testimonial from someone you've never heard of. The timing isn't an accident: Alto's 2026 Agency Trends Report, published January 2026, found 52% of UK agents plan to adopt AI tools for listings, lead generation and marketing within twelve months.
Straight answers
Because first movers get the best of me: founding-partner pricing, and a business built on your result rather than sold on someone else's. You're not a guinea pig — you're the reason I have a case study at all, and you pay less for it.
I carry professional indemnity insurance, sign a data processing agreement with every client, and I'm registered with the ICO before I touch a single record. Nothing goes out under your name that you haven't approved — least of all in the first weeks, while you're deciding whether to trust it.
Instructed is a registered limited company, not a student side-project — set up to keep running past my degree. And I cap how many agencies I take on, so your work never sits in a queue behind someone else's.
You'll know inside a month, because the report says so in plain numbers. If it isn't working, you give 30 days' notice and stop paying. There's no twelve-month contract to trap you — the notice period is the guarantee.
The next step
I'll ask how enquiries reach you now, where they leak, and what one more appraisal a month would be worth to you. No deck, no pressure. If it isn't a fit, I'll tell you.